How much would you pay to watch a UFC event broadcast in the middle of the day or at night on a tape delay with Bisping vs Leben as the main event?
Well, good news UFC has announced that UFC 89: Bisping vs. Leben will be broadcast on SpikeTV, on a tape delay. http://www.ufc.com/index.cfm?fa=news.detail&gid=13660
This is fantastic news. For 2 reasons:
Sokoudjou vs Cane
and more importantly
Machida vs Thiago Silva
Those 2 fights wouldn't have been enough to salvage the event's otherwise lackluster card and make me buy the PPV, but I'll watch any MMA for free.
The fact that Bisping vs Leben is the main event over Machida vs Thiago Silva shows how little mainstream appeal/name recognition Machida & Thiago Silva have. Here's hoping that fighting on free TV ups their name recognition so they can start to be considered for a title fight. They have the talent for a title shot, but no promotion wants to have guys that don't get PPV buys fighting for a title.